Tourism evolution starts in Italy
Giancarlo Dall’Ara, the creator of this project and President of the A.D. Association, says: “While in other countries, tourism is hotel based (…) in Italy is thankfully something else, because a trip here is an important episode in life, a training of intellect and taste, it is education. Tourism here is not an industry, it is a matter of culture.”
http://brandituptravel.com/2013/11/04/alberghi-diffusi-tourism-evolution-starts-in-italy/